FSA / HSA Eligible
|
6 Month Money-Back Guarantee Medical-Grade

Before You Spend $1,200 at The GFS...

"As a Board-Certified Podiatrist, I see patients every day with $1,200 in credit card debt for arch supports that weren't even custom molded to their feet."

Dr. Naughton

Dr. William Naughton, DPM

Board Certified Podiatric Surgeon

View Medical Credentials
Dr. William Naughton

Dr. William Naughton

Chief Medical Officer

Status: Verified Active
NPI Number: 1245247089
License: DPM00321
View Full Profile
Custom Orthotic Insoles - Bilt Labs
Custom Orthotic Insoles - Bilt Labs
Custom Orthotic Insoles - Bilt Labs
Custom Orthotic Insoles - Bilt Labs
Custom Orthotic Insoles - Bilt Labs
Custom Orthotic Insoles - Bilt Labs

Custom Arch Support Insoles – Comfort Fit

No Rx Needed Podiatrist In-Clinic Custom Retail Stores Like The GFS
$225 Kit Included $500 - $1,000+ Plus copays $800 - $1,500+ Generic inserts
Truly Custom Impression Molded Custom / Semi Plaster, Scan Pre-Fabricated Off the shelf
100% Custom Matches your exact foot Custom / Semi Customized/Prefab Pre-Fabricated Forced generic fit
✔ FSA / HSA
Eligible
FSA / HSA
Eligible
Varies
180 Days Money Back Varies Usually no refunds Store Credit Exchange only
Podiatrist Medical Oversight Doctor Clinical Care Sales Rep No Medical Certification
At-Home Kit Delivered to door Office Visits Appointments required Sales Floor High-pressure tactics
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FILE ID: PENDING QUIZ

Custom Build for [Unknown]

Gender
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Size
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Width
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Mass
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Activity
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Build Protocol
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Your lab profile is currently empty. Take our free foot assessment to generate your custom specifications.
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  • Build Strength
  • Profile Design
  • Target Relief
Shell Setting
New Patient Offer

Was $285 Take $60.00 OFF Today!
(Code: Comfort is applied at checkout)

Dr. William Naughton
Dr. William Naughton, DPM
Board Certified Chief Medical Officer - NPI: 1245247089
Easy, At-Home Process and No Rx Needed
Includes Personalized Build Printout of your specific modifications.
Lifetime Shell Warranty and FSA/HSA Eligible
Priority Shipping and Made in USA
SAVE 50%+
Medical-Grade Orthotics Cost
$600 At A Clinic
$225 Bilt Labs Direct

Custom Arch Support Insoles.

You shouldn't have to spend $1,200 at places like The Good Feet Store just to walk comfortably. Skip the exorbitant retail markups, the high-pressure sales pitches, and the clutter of buying a different insert for every ache. We engineered a comprehensive, singular solution that adapts to the complexity of your foot health, delivering clinical-grade custom support without the astronomical price tag.

These custom orthotic insoles are meticulously crafted to your unique foot anatomy. Rather than offering a generic, off-the-shelf cushion, they provide personalized arch support exactly where your body needs it most. By targeting root biomechanical imbalances rather than just masking symptoms, a single pair can address a multitude of underlying foot issues simultaneously.

Engineered for Comprehensive Relief

Designed to provide structural harmony and comfort for a wide array of challenging lower limb conditions, including:

  • Plantar Fasciitis: Targeted heel and arch stabilization to reduce daily ligament strain.

  • Flat Feet & High Arches: Customized lift and shock absorption tailored to your specific instep.

  • Overpronation & Supination: Gait correction to keep your ankles aligned and prevent improper inward or outward rolling.

  • Morton's Neuroma & Metatarsalgia: Strategic offloading to relieve intense forefoot pressure and nerve compression.

  • Bunions: Improved weight distribution to alleviate stress on the toe joints.

  • Tendonitis: Reduced friction and tension on the Achilles and surrounding foot tendons.

The Smart Alternative for Total Comfort

By precisely realigning your feet and ankles, these custom insoles promote optimal function and natural healing from the ground up. You get the benefit of a premium, multi-condition orthotic device designed for long-lasting relief, structural integrity, and all-day comfort. Experience the difference of a powerful, unified design that gives you the exact support you need to keep moving pain-free—leaving both your feet and your wallet feeling great.


Proven Results

100,000+ Steps
Pain-Free

Eliminate foot pain at the source. Whether you suffer from Plantar Fasciitis, flat feet, or general fatigue, our medical-grade custom orthotics provide the arch support and alignment needed to walk, run, and live without limits.

Take Your Quiz
Save 50% vs. Traditional Clinics
BBB FSA Judge.me Optum

Easy, At-Home Process

No Rx Needed

FSA/HSA Eligible
USA Made
6-Month Guarantee
Understanding Foot Pain

Why Do My Feet Hurt?

The Chain Reaction of Misalignment

Most chronic foot pain—whether it's in the heel, the arch, or the ball of the foot—stems from a single root cause: biomechanical misalignment. When your arch collapses (overpronation) or stays too rigid (supination), it creates a chain reaction of stress.

This lack of proper support forces your plantar fascia to stretch, your metatarsals to drop, and your joints to grind. This is why many people suffer from multiple conditions simultaneously, such as Plantar Fasciitis and Metatarsalgia.

Common Signs of Poor Alignment:

  • Sharp heel pain with the first steps in the morning.
  • Burning or aching in the ball of the foot.
  • Generalized foot fatigue after standing for short periods.
  • Pain that radiates into the ankles, knees, or lower back.

Fast Facts

  • The Cause: Unsupported arches cause gravity to flatten the foot.
  • The Effect: Ligaments stretch (fasciitis) and nerves pinch (neuroma).
  • The Fix: Custom orthotics restore neutral alignment to heal all areas.

Recommended Solution:

Take Your Quiz
Background

Treating the Root Cause of Foot Pain

The Problem

Lack of Support

Generic shoe inserts and flat footwear allow your arch to collapse with every step. This misalignment pulls on the plantar fascia and exerts excess pressure on the ball of your foot, preventing your injuries from ever fully healing.

Result: Chronic pain in heels, arches, and toes.
The Bilt Solution

Total Contact Correction

Our custom orthotics cradle your unique arch shape, effectively "bringing the ground up to your foot." By restoring neutral alignment, we offload the stress from your ligaments and joints, allowing multiple conditions to heal simultaneously.

Align Arch
Support Heel
Relieve Pain

Why Choose Bilt Labs?

Traditional

Podiatrist

  • Cost $400 - $800+
  • Lifespan 1-2 Years
  • Visit Req. Yes
  • Support Corrective
  • Guarantee Rarely
BEST VALUE
The Smart Choice

Bilt Labs

  • Cost $225
  • Lifespan 2-3 Years
  • Visit Req. No (At Home)
  • Support Medical Grade
  • Guarantee 6 Months
Drugstore

OTC Insoles

  • Cost $20 - $60
  • Lifespan 3-6 Months
  • Visit Req. No
  • Support Minimal
  • Guarantee None
The Process

Clinical Relief from Home

Professional-grade orthotics without the doctor's visit. Here is how we do it:

Order Kit
1
Order Your Kit

Start with a free analysis and order your custom impression kit.

Mold Feet
2
Mold Your Feet

Use our custom kit to take a detailed mold of your feet at home and send it back to the lab.

We Build
3
We Build & Ship

Your custom insoles are approved by a DPM, precision-milled in the USA, and delivered to your home.

Medical Expertise

Elevate your foot health with Bilt Labs today.

Experience professional-grade biomechanical correction designed to meet your immediate pain relief and long-term structural health needs – accessible directly from home.

  • Board Certified Oversight

    Every pair is reviewed by experts, ensuring clinical accuracy.

  • 30+ Years Experience

    Dr. William Naughton, DPM brings decades of orthotics expertise.

  • Medical-Grade Materials

    We use the same high-performance polymers as top podiatry clinics.

Medical Expert
Verified Credential

License: DPM00321
NPI: 1245247089

Chief Medical Officer

Dr. William Naughton
Board Certified Podiatrist

Precision Engineered & Hand Finished—All In the USA

Aerospace-Grade Materials

We use high-performance polymers and EVA foams designed for maximum durability, shock absorption, and comfort.

Laser-Precision Milling

Your orthotics are carved from a solid block of material using CNC robotics, ensuring 100% accuracy to your foot mold.

Hand-Crafted Quality

Every pair is hand-finished and inspected by our technicians in our US-based lab to ensure clinical efficacy.

Designed For Your Specific Needs

Ready for Pain-Free Living?

Order your custom impression kit today and take the first step towards lasting relief.

Take Your Quiz

Frequently Asked Questions

Multi-Condition Foot Pain Relief

Can one pair of custom orthotics and shoe inserts treat multiple foot conditions?
Yes. Most foot pain (like Plantar Fasciitis, Bunions, and Metatarsalgia) stems from the same underlying issue: poor biomechanics. By correcting the position of your foot with a custom mold, Bilt Labs custom shoe inserts address the root cause, providing structural relief for multiple symptoms simultaneously.
Why do I have pain in different parts of my foot, and can custom shoe inserts help?
When your arch is unsupported, your body weight is distributed unevenly. This can cause the heel ligaments to stretch (causing heel pain) while simultaneously overloading the front of the foot (causing ball of foot pain). Our custom orthotic insoles redistribute this weight evenly across the entire foot to alleviate complex, multi-symptom pain.
How are custom orthotics different from store-bought insoles for complex foot pain?
Store-bought insoles are simply accommodative—they are generic soft pads that temporarily cushion your poor posture without fixing it. Bilt Labs custom shoe inserts are functional—they are custom-milled from your specific foot impression to physically correct your alignment and stop the pain at its mechanical source.
What if my left foot has a different condition than my right foot?
This is exactly why custom orthotics are the superior choice. Because we use an exact 3D impression of your feet, your left and right shoe inserts are made independently. If your left foot has a collapsed arch and your right foot needs a metatarsal pad, we build each insert to address the exact needs of that specific foot.
Will wearing custom orthotics for multiple conditions make my shoes feel tight?
Not at all. Despite offering comprehensive support for multiple issues, Bilt Labs custom shoe inserts are milled to a low profile. They are designed to fit comfortably in your everyday sneakers, work boots, and casual shoes without crowding your toes or making the shoe feel tight.

Product & Service

Are Bilt Labs shoe inserts and insoles truly medical-grade?
Yes. These are custom-fabricated from a physical mold of your foot using the same medical-grade polymers and EVA foams supplied to podiatry clinics. Each pair is reviewed for clinical accuracy to function as a true custom orthotic rather than a generic foam insole.
Do you take insurance or FSA/HSA for custom insoles?
We are approved to accept FSA/HSA cards directly at checkout for all custom orthotics and inserts. We do not bill insurance directly but provide a detailed invoice for reimbursement.
What is the warranty on custom shoe inserts?
Bilt Labs provides a lifetime warranty on the orthotic shell against breaking. We also offer a 6-month money-back guarantee with free adjustments.
How long does it take to receive my custom orthotics?
Once you place your order, we ship out your foot mold impression kit within 1-2 business days. After we receive your molds back at our lab, we design, build, and ship your custom insoles within 21 business days.
How long will my custom orthotics last?
Bilt Labs custom shoe inserts typically last a minimum of 2-3 years. The rigid shell itself often lasts longer (and has a lifetime warranty against breaking), but the soft top covers may show wear and can be refurbished.
What is your return/refund policy?
We offer a full 6-month trial period. If you are not fully happy with your custom insoles by that time, you can return them for a full refund. We also offer 2 free adjustments during this period to ensure the fit is perfect.
Where are my orthotics made?
Your custom shoe inserts are manufactured in our central Texas facility. All fabrication is performed by experts right here in the USA.

See what our customers have to say.

  • 5 stars: 1288 (96%)
  • 4 stars: 53 (4%)
  • 3 stars: 3 (0%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
Some of the reviews shown are from related products the merchant grouped with this one.
R
Ryan (Kansas City, US)
Better Than $500 “Medical” Orthotics

I’m a mailman with extremely flat feet. After going through 3 pairs of custom orthotics from doctor’s offices - to the tune of $500 EACH - none of which ever truly felt comfortable, I needed to find a better solution.

My wife had tried Bilt Labs and was over the dang moon about her orthotics. I tried their 2-pair deal and got the exact same custom food casting mold I’d used in the doctor’s office. That’s when I realized, the doctor’s, tho good at their jobs, were just middlemen when it came to the orthotics.

I cut out the middlemen and got a quicker turnaround time and orthotics that actually feel good on my feet! The attached photo is just a little longer than 6 months into wearing them and taken after 10 hours of trudging through snow & ice delivering mail and heavy packages. They still look in great shape (the front big toe area of the right insole is starting to peel just a tiny bit but I’m honestly surprised this hasn’t happened sooner, with how much abuse these things go through).

K
Kim M.Q. (Sacramento, US)
Never want to be barefoot 🦶 again

Working in nursing 34 years, my feet
were so sore. I was told I needed Orthotics by my foot Dr later on. I found
this sight and was thrilled to see the nicest people

S
Soekanda J. (Philadelphia, US)
Outstanding insole

After almost 3 years searching and purchasing from various company/seller (including doctor’s recommendation), this seller is top AAA!! Taking my questions seriously and super smooth to deal with. I bought 3 pairs and feeling relieved from the product. Very recommend it!

c
cynthia k. (Waltham, US)

The inserts makes such a difference! Going to order a second pair

R
Rafael M. (Houston, US)
Instant relief

My wife gifted me the foot mold impression when my feet started hurting. I do have high arches, therefore I had to purchase work shoes/boots that accommodate my custom orthotics. It has been a great relief and pleasure to my high arches during my 10-14 hour work shifts!
Definitely recommend 👌🏼

A
Anonymous (LaFollette, US)
Fit like a glove

Fit like a glove.

A
Anonymous (Land O' Lakes, US)
Great pair of insoles

Great pair of orthotic insoles. Just ordered my 4th and 5th pair today. The ones before I got back in 2022.

D
Debra S.P. (Media, US)
I am very pleased with my orthotics

I am very pleased with my orthotics. They sent a mold and customized them for me after I submitted some information. The price is better than at other places I have checked and they are custom made. It took awhile to receive them, but it was worth it. I didn’t even have to leave my house for an appointment.

T
Tiny w.s.f. (Peotone, US)
The process of the foot impressions is icredibly

The process of the foot impressions is incredibly simple. I orderd my first pair of orthotics in June of 2026. Started the break-in on the daily basis as recommended and have been wearing them full time since then. Feet are not perfect but, feel drastically better -- to the point of ordering a second pair.

A
Anonymous (Ithaca, US)
My feet feel so much better with these orthotics

My feet feel so much better with these orthotics. I am now comfortable when walking and woke up for the first time this morning without my previously chronic arch pain. I ordered a second pair after seeing how much better I feel.

A
Anonymous
Very pleased with these custom orthotics

Very pleased with these custom orthotics. Could use more cushioning in toe box

R
Rosie (Rochester, US)
I am so happy with my Bilt labs orthotics (I

I am so happy with my Bilt labs orthotics (I ordered 2). They have eliminated my plantar fasciitis pain and allowed me to have pain- free activities.

A
Anonymous (Weatherford, US)
Customer Service

Laura was very helpful keeping me updated at each stage of process. Great customer service.

A
Anonymous (Weatherford, US)
Customer Service

Laura has been very healthy keeping me informed of the process and what is needed.

D
Deborahscheidt (Aberdeen, US)
FEET FEEL SO GOOD

Finally I have relief. After many "foot doctor" my feet are happy with my custom bilt insoles.

G
Grant (Vila Velha, BR)
Great molds=Great results

I had a local orthotist help take my molds for my insoles. I can’t recommend having someone who knows what subtalar neutral looks like take your molds. That basically means you took the mold of your foot when it was neither pronated (rolled inward) nor supinated (rolled outward). It was crazy seeing the difference between my new and old insoles. The difference in support and overall quality was great for the price. My old ones cost me about $500 for one pair.

A
Anonymous (Madison, US)
Worth every penny! Ordering 2 more

Worth every penny! Ordering 2 more sets!

A
Anonymous (Clifton Park, US)
better than foot DR

better than foot DR.

A
Anonymous (Clifton Park, US)
Much better than the ones I got from ny foot DR

Much better than the ones I got from ny podries

N
Natalie K. (Greensboro, US)
Best orthotic I've tried

I ordered these online after purchasing a locally made orthotic that fell apart after 4 months and was very hard to fit in my sneakers. These orthotics are so much more streamlined. Although I generally wear very cushion solid sneakers, they were causing too m7ch dorsiflexion in my toes. These custom inserts help greatly with fatigue, heel spurs, plantar fasciitis and metatarsal issues. So glad I bit the bullet and ordered these.

A
Allan (Elkhorn, US)
I have had arch problems since I was in my 20’s

I have had arch problems since I was in my 20’s now I’m in my 60’s. I have had $700 insoles from a foot doctor and several pairs that I got from my chichiropractor these are the best most comfortable I have ever had made for me. They are so comfortable and no foot pain after a long day walking and being on my feet. They are very affordable and shipped right to my house. I love them and ordered 2 more pair for my other shoes.

C
Char (Lansing, US)
Great insoles!

Love these insoles! They are very comfortable and give me the extra support I need for my arthritic knees.

N
Nate (Dublin, IE)
Completely got rid of my planter fasciitis and

Completely got rid of my planter fasciitis and bone spur. Highly recommend!

J
Jdburns
I really appreciate the precision and the

I really appreciate the precision and the excellent customer service of Bilt labs orthotics. I was very hopeful it would solve my foot pain. However, mine turns out to be more structural and bone spurs and so they did not help. I do feel like if I didn't have the bone spurs, they would be excellent. Laura was the customer service representative that made it easy to get a refund.

A
Anonymous (Las Vegas, US)
I bought custom insoles from a local store that

I bought custom insoles from a local store that uses laser measurements. And they are no comparison to Bilt labs insoles!

B
Blair S. (Kennebunk, US)
Simply the Best Inserts by Far!!!

After trying numerous over the counter varieties and then going to a podiatrist for custom made (cost >$450 and had to go back twice; they still didn’t work), I tried Bilt Labs. The staff is exceptional and caring!!!

When they arrived and first used them my feet felt fantastic instantly. I went from having severe pain just walking short distances to immediately being able to run around in them!! Prior to receiving these I had given up being able to play tennis for nearly 18 months because I could only play a few games before I had to quit playing.

These inserts were live changing for me. I could now play competitively for an hour. However, after an hour of playing I started to notice some minor discomfort in my right foot. At first I ignored it. Then I decided to call BILT LABS.

The associate I spoke with asked me several questions about where the pain was on my foot and told me they would make a minor adjustment to my insole. They sent me a new right insole. It worked perfectly and I was able to play for hours without any discomfort. When I called Bilt back and told them, they sent me replacements for the right insert for the other pairs I had purchased.

Sine then I have purchased other pairs so I don’t have to keep moving them from shoe to shoe.

Thus far I have been using them for about two years. They are still working great.

I am very happy with Bilt Labs and Highly Recommend their product!!

A
Anonymous (Saint Paul, US)
Best in service and quality for orthotic

Best in service and quality for orthotic inserts