FSA / HSA Eligible
|
6 Month Money-Back Guarantee Medical-Grade

Stop Waking Up To Sharp Heel Pain...

"Let's target your plantar fascia strain with a personalized shell that physically lifts the arch and stabilizes the heel, reducing daily tension on the ligament."

Dr. Naughton

Dr. William Naughton, DPM

Board Certified Podiatric Surgeon

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Dr. William Naughton

Dr. William Naughton

Lead Medical Advisor

Status: Verified Active
NPI Number: 1245247089
License: DPM00321
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Custom Orthotic Insoles - Bilt Labs
Custom Orthotic Insoles - Bilt Labs
Custom Orthotic Insoles - Bilt Labs
Custom Orthotic Insoles - Bilt Labs
Custom Orthotic Insoles - Bilt Labs
Custom Orthotic Insoles - Bilt Labs

Custom Orthotics & Insoles for Plantar Fasciitis & Arch Pain – Medical Grade

At Home Custom Podiatrist In-Clinic Custom Franchise Stores Off-The-Shelf
$225 (No hidden fees) $500+ (+Visit Fees) $40 - $60 (+Replacements)
Custom Semi/Custom Pre-Made
Semi-Rigid Shell Hard Carbon/Plastic Generic Arch
✔ FSA / HSA
Eligible
FSA / HSA
Eligible
Varies
6 Mo. Guarantee No Refunds Store Credit
Podiatrist Doctor Sales Rep
At-Home Kit Office Visits Sales Floor
Delivered to Door Appointments Required Hard Upselling
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FILE ID: PENDING QUIZ

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  • Build Strength
  • Profile Design
  • Target Relief
Shell Setting
New Patient Offer Unlocked

Was $285 $60.00 SAVED Today!
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Dr. William Naughton

Dr. William Naughton, DPM

BOARD CERTIFIED

Chief Medical Officer - NPI: 1245247089

What matters most to you?
Tap to select.
All Items Included
SAVE 50%+
Medical-Grade Custom Insoles Cost
$500
At A Clinic
$225
Bilt Labs Direct

Plantar Fasciitis Orthotics:

 

Ultimate Plantar Fasciitis Relief: Our therapeutic, custom orthotics are precision-engineered to stop chronic heel pain at the source. These are not simply generic insoles for Plantar Fasciitis; each device is custom-made from a precise mold of your feet to address the specific biomechanical faults contributing to your pain, and come with a Bilt Labs warranty and guarantee.

Precision Correction

 

The key to long-term relief lies in controlling excessive foot motion. Our semi-rigid design stabilizes the arch and controls overpronation—the primary cause of fascia strain. By correcting this underlying instability and absorbing impact forces, our custom orthotics drastically reduce tension on the inflamed plantar fascia ligament, promoting the optimal environment for healing.

Unparalleled Performance

 

Built from your unique foot mold and detailed health information, we guarantee a truly precise fit that mass-produced supports cannot match. Choosing Bilt Labs is choosing a durable, evidence-based therapy that offers reliable support and improves gait alignment for long-term comfort and mobility.

Back to overview for Plantar Fasciitis orthotics.

Choose Your Comfort Layer

 

  • Everyday (Memory Foam): Built for maximum cushion and comfort during daily life, walking, and standing all day.
  • Active (High Rebound): Engineered for high-performance activities and repeated stress, providing energy return for an active, on-the-go lifestyle.

Proven Results

100,000+ Heels
Cushioned

Stop the sharp, stabbing heel pain. Our medical-grade custom shoe insoles provide the deep heel cup and shock absorption needed to reduce impact and heal the fascia.

Take Your Quiz
Save 50% vs. Traditional Clinics
BBB A+ Rating FSA Store Judge.me Reviews Optum

Easy, At-Home Process

No Rx Needed

FSA/HSA Eligible
USA Made
6-Month Guarantee
Understanding Your Needs

What is Plantar Fasciitis?

The Pathomechanics of Heel Pain

The 'Tugging' Effect

When you overpronate (arch collapse), it creates a severe 'tugging' effect on the plantar fascia, straining it under load and ripping it away from the heel bone.

Generic Foam Fails

Squishy foam allows the arch to continue collapsing, offering no resistance to the stretching.

Chronic Micro-Tears

This repeated stretching causes micro-tears at the heel insertion, leading to chronic pain and inflammation.

Interactive Checklist

Tap squares to select

Common Symptoms:

ORTHOTICS RECOMMENDED
Did You Know?

Cushioning masks the pain.
Structural Support resolves it.

Cushioning masks the pain. Structural Support resolves it.

Drag the slider to see how custom orthotics physically control plantar fascia strain.

Arch Collapsing on Drugstore Foam Insole
THE PROBLEM: Mass Produced Foam
Collapsed Arch
Tearing Fascia
Generic Foam Base
Arch Supported by Bilt Labs Custom Insole
THE SOLUTION: Bilt Labs
Personalized Arch Support
Offloaded Heel
Targeted Fascia Relief
DRAG ME
DRAG ME

Material Science

This is not a piece of foam.

Bilt Labs custom insoles are built with 4 layers of structural support designed to stop Plantar Fasciitis at the source.

  • 01

    FabriFit™ Breathable Cover

    Looks and feels like premium leather, but 50% lighter. 100% breathable to keep your feet cool and prevent odors.

  • 02

    Echocel® Customized Core

    A high-density impact layer designed for maximum shock absorption and cushion with every single step.

  • 03

    Echocel® Endure Cushioning

    A heavy-duty base layer that provides superior long-lasting comfort so your foot never feels the hard ground.

  • 04

    Firm Custom Foundation

    The structural base. Custom orthotics built to your exact arch to physically stop your foot from collapsing and relieve the strain that causes Plantar Fasciitis.

Top Cover FabriFit™ Cover
Echocel Core Echocel® Core
Echocel Endure Cushioning Echocel® Endure
Semi-Rigid Shell Semi-Rigid Shell
4-Layer Custom Support
Easy, At-Home Process

Foot Pain Relief from Home

Medical-grade orthotic insoles without the doctor's visit. Here is how we do it:

Order Kit
1

Take Quiz & Order

Start with our quick foot analysis, then order your at-home impression kit.

Mold Feet
2

Step Into the Box

Step into our bio-foam box. It captures your unique arch and foot shape in seconds.

We Build
3

We Build & Ship

Our US Lab creates your custom orthotics and ships them directly to you.

180-Day Risk-Free Trial 100,000+ Happy Patients

Medical Expertise

Elevate your foot health with Bilt Labs today.

Experience clinic-level foot support designed to eliminate daily pain and realign your body—directly from home.

  • Board Certified Oversight

    Every pair is reviewed by experts, ensuring clinical accuracy.

  • 30+ Years Experience

    Dr. William Naughton, DPM brings decades of orthotics expertise.

  • Medical-Grade Materials

    We use the same high-performance polymers as top podiatry clinics.

Medical Expert
Verified Credential

License: DPM00321
NPI: 1245247089

Chief Medical Officer

Dr. William Naughton
Board Certified Podiatrist

Precision Engineered & Hand Finished—All In the USA

Aerospace-Grade Materials

We use high-performance polymers and EVA foams designed for maximum durability, shock absorption, and comfort.

Laser-Precision Milling

Your orthotics are carved from a solid block of material using CNC robotics, ensuring 100% accuracy to your foot mold.

Hand-Crafted Quality

Every pair is hand-finished and inspected by our technicians in our US-based lab to ensure clinical efficacy.

Designed For Your Specific Needs

Kit Dispatch Status
Ready to Ship

Calculating shipping timeline...

Stop Waking Up With Morning Heel Pain.

Get clinical structural support for your arches directly from our USA Lab without leaving your house.

Secure Checkout
FSA/HSA Eligible
Free Shipping

Frequently Asked Questions

Plantar Fasciitis Relief

Do custom orthotics and shoe inserts help plantar fasciitis?
Yes. Plantar Fasciitis is typically caused by biomechanical issues like overpronation (arch collapse) which stretches the plantar fascia ligament. Custom insoles and shoe inserts like Bilt Labs are molded to your unique feet to support the arch and stabilize the heel, manually lifting the strain off the fascia so the inflammation can heal naturally.
How much do custom orthotics and shoe inserts cost for plantar fasciitis?
At a clinic, custom orthotics typically cost between $400 and $800 per pair. Bilt Labs provides the exact same medical-grade custom inserts directly to you for $225, saving you approximately 50% by eliminating office visit fees.
What type of shoe insert or insole is best for plantar fasciitis?
The best insole for plantar fasciitis is one that offers firm structural support rather than just soft cushioning. A custom-molded orthotic insert that provides a deep heel cup and firm arch support is the clinical gold standard for long-term relief.
Why does my heel hurt so badly with plantar fasciitis during my first steps in the morning?

Morning heel pain is caused by the plantar fascia tightening and contracting overnight while you sleep. When you take your first steps, the fascia suddenly stretches out, causing micro-tears and sharp pain. Wearing custom orthotics during the day prevents this chronic strain, and consistent use helps reduce that morning stiffness over time.

Please note: Consult a healthcare professional for persistent foot pain.

Why are soft gel insoles ineffective for treating plantar fasciitis?
Soft gel or foam insoles only provide temporary cushioning without addressing the root mechanical cause of plantar fasciitis, which is arch collapse and excessive stretching of the fascia. Because they lack a rigid structure, they simply flatten under your weight. Bilt Labs custom shoe inserts use medical-grade polymer shells to physically hold your arch up and stop the strain at the source.

Product & Service

Are Bilt Labs shoe inserts and insoles truly medical-grade?
Yes. These are custom-fabricated from a physical mold of your foot using the same medical-grade polymers and EVA foams supplied to podiatry clinics. Each pair is reviewed for clinical accuracy to function as a true custom orthotic rather than a generic foam insole.
Do you take insurance or FSA/HSA for custom insoles?
We are approved to accept FSA/HSA cards directly at checkout for all custom orthotics and inserts. We do not bill insurance directly but provide a detailed invoice for reimbursement.
What is the warranty on custom shoe inserts?
Bilt Labs provides a lifetime warranty on the orthotic shell against breaking. We also offer a 6-month money-back guarantee with free adjustments.
How long does it take to receive my custom orthotics?
Once you place your order, we ship out your foot mold impression kit within 1-2 business days. After we receive your molds back at our lab, we design, build, and ship your custom insoles within 21 business days.
How long will my custom orthotics last?
Bilt Labs custom shoe inserts typically last a minimum of 2-3 years. The semi-rigid shell itself often lasts longer (and has a lifetime warranty against breaking), but the soft top covers may show wear and can be refurbished.
What is your return/refund policy?
We offer a full 6-month trial period. If you are not fully happy with your custom insoles by that time, you can return them for a full refund. We also offer 2 free adjustments during this period to ensure the fit is perfect.
Where are my orthotics made?
Your custom shoe inserts are manufactured in our central USA-based facility. All fabrication is performed by experts right here in the USA.

See what our customers have to say.

  • 5 stars: 1304 (96%)
  • 4 stars: 53 (4%)
  • 3 stars: 3 (0%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
Some of the reviews shown are from related products the merchant grouped with this one.
R
Ryan (Kansas City, US)
Better Than $500 “Medical” Orthotics

I’m a mailman with extremely flat feet. After going through 3 pairs of custom orthotics from doctor’s offices - to the tune of $500 EACH - none of which ever truly felt comfortable, I needed to find a better solution.

My wife had tried Bilt Labs and was over the dang moon about her orthotics. I tried their 2-pair deal and got the exact same custom food casting mold I’d used in the doctor’s office. That’s when I realized, the doctor’s, tho good at their jobs, were just middlemen when it came to the orthotics.

I cut out the middlemen and got a quicker turnaround time and orthotics that actually feel good on my feet! The attached photo is just a little longer than 6 months into wearing them and taken after 10 hours of trudging through snow & ice delivering mail and heavy packages. They still look in great shape (the front big toe area of the right insole is starting to peel just a tiny bit but I’m honestly surprised this hasn’t happened sooner, with how much abuse these things go through).

K
Kim M.Q. (Sacramento, US)
Never want to be barefoot 🦶 again

Working in nursing 34 years, my feet
were so sore. I was told I needed Orthotics by my foot Dr later on. I found
this sight and was thrilled to see the nicest people

S
Soekanda J. (Philadelphia, US)
Outstanding insole

After almost 3 years searching and purchasing from various company/seller (including doctor’s recommendation), this seller is top AAA!! Taking my questions seriously and super smooth to deal with. I bought 3 pairs and feeling relieved from the product. Very recommend it!

c
cynthia k. (Waltham, US)

The inserts makes such a difference! Going to order a second pair

R
Rafael M. (Houston, US)
Instant relief

My wife gifted me the foot mold impression when my feet started hurting. I do have high arches, therefore I had to purchase work shoes/boots that accommodate my custom orthotics. It has been a great relief and pleasure to my high arches during my 10-14 hour work shifts!
Definitely recommend 👌🏼

M
Meg/RI (Cumberland, US)
Absolutely the best insoles I ever purchased

I cannot begin to express how grateful I am for finding this company. I have been wearing my new insoles for 3 weeks now, and I am so satisfied that I just ordered a second pair so I don't have to keep switching them out with other sneakers. I also recommended them to a friend who also ordered some and is totally satisfied and is ordering another pair. The satisfaction is such that this is snowballing and that friend now has his brother ordering. Fantastic product and highly recommend it!!

A
Anonymous (New York, US)
Awesome Experience

I experience great customer experience, communication and their technical orthotic creation, highly recommended.

J
Janie (High Point, US)
Great Quality

Have used custom orthotics for years. BILT LABS are good quality and company is respectful and easy to work with.

A
Anonymous (Sacramento, US)
Need a second pair

Need second pair do I don’t have to remove them when I change shoes

A
Anonymous (Dunnigan, US)
Great once I became used to them

Took a while to get used to. Very helpful now

K
Ken (Silver Spring, US)
I have become a huge fan of Bilt insoles

I have become a huge fan of Bilt insoles. I must have bought and tossed out at least a dozen off-the-shelf products and some felt fine at first but then after a longer hike, pain would develop, usually along the outside edge of one foot. I then went to a podiatrist and spent tons of money on orthotics which helped but were expensive and made me feel like i was walking on a tennis ball. Then i found Bilt. I can walk forever now and have no pain. There are times after a long hike that I come home and leave my shoes on because they feel like my feet are getting a hug with each step, truly. Perfectly molded for each foot's needs rather than trying to use a standard. I doubt many people's feet are "standard." So I will be placing an order for my 3rd pair since my second pair arrived recently and the test proved to me that they are as good/same as my first pair. This from a 74-year-old who hikes 7+ mile hikes two or three times a week and recently completed my second Camino de Santiago in Spain, using these insoles. Huge fan.

J
J L.
I’ve got insoles from my podiatrist and they were

I’ve got insoles from my podiatrist and they were great. Love my doctor but I didn’t have to go back and get new ones. Bilt Labs does the same procedure my doctor did for half the cost and it all comes to my house. This will be my second pair and love them.

M
Mkferrari (Charleston, US)
Have worn insoles for years after Planter

Have worn insoles for years after a bout of Plantar in my left foot. After Shockwave Therapy I started using medical inserts and now this Bilt Labs service.

Excellent product that is better than any medical grade. They remind you to reorder on a regular basis as they do last a long time but are in some pretty tough conditions!!

M
Muhammed O. (Hartford, US)
Great help!

Just leaving a review to say how helpful the team has been. I had an issue with the mold kit that arrived and after emailing about it, Laura M. Immediately sent me a replacement mold so that I would have the most ideal experience. Looking forward to using my custom orthotics when they get made!

P
Pitabrood (Shelby, US)
Great comfort. Almost instant pain reliëf.

The insoles were delivered as per schedule. They fit perfectly, are finished with an eye for comfort and have helpers me relief pain, within weeks of using them. You do need to allow for a few days of getting used to them in whichever show you decide to install them.

A
Anonymous (Missoula, US)
Great quality and comfortable

Great quality and comfortable.

A
Anonymous (Land O' Lakes, US)
Awesome pair of orthotic

Awesome pair of orthotic insoles

R
Rebecca C. (Miami, US)
Excellent Quality, Great Product

I was searching for insoles for my feet for several years. I tried all of the over the counter, less expensive ones. I must have bought 50 different pairs. Nothing helped my feet. I finally got a job that offered FSA benefits, and I was browsing online for places that accepted FSA. Bilt came up and I thought to myself that it couldn't hurt to try them out, since all the others ended up in failure and a ton of foot pain. Yes, they are expensive. Buy multiples. All of your shoes need these. Seriously. Don't try to be that guy who moves his insoles from shoe to shoe. It's not worth it. Just buy more. I ordered 2 everyday and 2 active, the first time. That got me through the first year. That was last year. This year, I got new shoes, and needed new insoles again, since you really don't want to use insoles for longer than a year, anyway. So in January, again, I ordered two more pairs of active insoles.

I work in a demanding job, on my feet and moving, for 13 hours a day. Out of 14 days, I work 10 days. So I'm tough on my shoes and I need insoles that can handle that. The active insoles live up to their expectations and then some.

The foam kit to make the insoles is a little weird to use, but it's honestly worth every icky feeling to get insoles that are this great.

And just in case you care, I'm now ordering my third set, since I broke my newer shoes and need more active insoles. I'm a customer for life - and I can be, since they keep the mold for future use.

A
AIxiang C. (Queens, US)
Thank you Bilt Labs for curing my foot pain

Thank you Bilt Labs for curing my foot pain. The insoles work wonders. I have come back for reorders on both the Everyday - Memory Foam and Active - High Rebound even thoug it's been only about 6 months since I first placed orders as a new patient.I wish i had known you earlier! Much appreciate!

J
James E. (Kansas City, US)
Seem to fit well and feel good

Seem to fit well. However, I am already noticing some separation in the adhesive layers. I haven't had these very long.

A
Anonymous
These work

These insoles have helped my pain so.much. I have a bump that was developing on my Achilles and it would hurt so bad during the day I would be limping about halfway through. With these my feet have found comfort that lasts.

M
Mika (New York, US)
I tried different inserts from different vendors,

I tried different inserts from different vendors, but not custom. My doctor recommended custom inserts that would have costed $700. Then I found Bilt labs on a google search and the reviews were great. All for less than half of what the doctor recommended. Let me tell you, they work. It’s been about 3 months and I’m already ordering a second pair. The process was well described and everything happened as planned. My plantar fasciitis was acute. It took about 4 weeks for the pain to go away and about 8 weeks to feel less tight. No more pain first thing in the morning. But you have to keep wearing the inserts. In the house I wear something with support, like Cushionaire, and outside sneakers with the Bilt labs inserts.

A
Anonymous (Santa Maria, US)
Just received second order. They make a big difference

Just received my second order, because I was so happy with my first pair.. My podiatrist was impressed also. Excellent value and they have really made a big difference in my ability to walk with little to no pain due to fallen arch, neuroma and bunion. thanks!

T
Tim H. (Houston, US)
Life changing

I am a walking endorsement for anyone overweight or with foot, knee or back pain.
These have helped me become more active and do more exercise. I have lost 120lbs with the help of these orthotics

A
Anonymous (LaFollette, US)
Fit like a glove

Fit like a glove.

A
Anonymous (Land O' Lakes, US)
Great pair of insoles

Great pair of orthotic insoles. Just ordered my 4th and 5th pair today. The ones before I got back in 2022.