FSA / HSA Eligible
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6 Month Money-Back Guarantee Medical-Grade

Custom Orthotic Insoles - Bilt Labs
Custom Orthotic Insoles - Bilt Labs
Custom Orthotic Insoles - Bilt Labs
Custom Orthotic Insoles - Bilt Labs
Custom Orthotic Insoles - Bilt Labs
Custom Orthotic Insoles - Bilt Labs

Custom Orthotics & Insoles for Heel Pain & Heel Spurs – Medical Grade

Bilt Labs is Eligible
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  • Build Strength
  • Profile Design
  • Target Relief
Shell Setting
New Patient Offer

Was $285 Take $60.00 OFF Today!
(Code: Comfort is applied at checkout)

Dr. William Naughton
Dr. William Naughton, DPM
Board Certified Chief Medical Officer - NPI: 1245247089
Easy, At-Home Process and No Rx Needed
Includes Personalized Build Printout of your specific modifications.
Lifetime Shell Warranty and FSA/HSA Eligible
Priority Shipping and Made in USA
SAVE 50%+
Medical-Grade Orthotics Cost
$600 At A Clinic
$225 Bilt Labs Direct

Heel Pain Orthotics:

 

Ultimate Chronic Heel Pain Relief: Our therapeutic, custom orthotics are precision-engineered to address the persistent, deep-seated pain in the heel. These are not simply generic cushions; each device is custom-made from a precise mold of your foot to provide superior heel-strike shock absorption and a deep, stabilizing cup that cradles the heel's fatty pad, protecting it from damaging impact forces. All our custom devices come with a Bilt Labs warranty and guarantee.

Precision Shock Absorption

The vast majority of chronic heel pain originates from repetitive, high-impact forces that bruise the tissues and lead to conditions like Plantar Fasciitis. Our design integrates a stabilizing deep heel cup with a specialized cushioning layer precisely positioned under the painful heel region. This combination minimizes movement, maximizes the natural heel fat pad function, and absorbs shock energy with every step, ensuring immediate and lasting comfort.

Unparalleled Performance

Built from your unique foot mold and detailed health information, we guarantee a truly precise fit that mass-produced supports cannot match. Choosing Bilt Labs is choosing a durable, evidence-based therapy that offers reliable support and improves gait alignment for long-term comfort and mobility. Backed by our lifetime shell warranty.

Back to Overview for Chronic Heel Pain Orthotics

 

Choose Your Comfort Layer

  • Everyday (Memory Foam): Ideal for general maximum cushion and light daily use.
  • Active (High Rebound): Recommended for Work Boots and Long Shifts. Engineered for high-performance use, providing superior shock absorption and energy return on hard surfaces.

Proven Results

100,000+ Heels
Cushioned

Stop the sharp pain in your heel. Our medical-grade custom orthotics provide the deep heel cup and shock absorption needed to reduce impact and heal inflammation.

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Save 50% vs. Traditional Clinics
BBB FSA Judge.me Optum

Easy, At-Home Process

No Rx Needed

FSA/HSA Eligible
USA Made
6-Month Guarantee
Understanding The Condition

What is Heel Pain?

The Pathomechanics of Heel Impact

Heel pain (Calcaneodynia) is typically caused by repetitive stress on the heel bone and the soft tissues attached to it. It often involves the plantar fascia, but can also be caused by heel spurs or the thinning of the protective fat pad under the heel.

When the foot is not properly supported, the heel bone takes excessive impact with every step. This can lead to inflammation of the bursa, stress fractures, or the development of bony spurs as the body tries to protect itself.

Common Symptoms:

  • Sharp pain directly under the heel.
  • Feeling like there is a "stone bruise" on the heel.
  • Pain that is worse after sitting or first thing in the morning.
  • Redness or swelling around the heel pad.

Fast Facts

  • Prevalence: 2 million Americans seek treatment for heel pain annually.
  • Risk: Hard surfaces and unsupportive shoes worsen symptoms.
  • Correction: Deep heel cups consolidate the fat pad for natural cushion.

Recommended Solution:

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Background

Treating the Root Cause of Heel Pain

The Problem

Why Generic Insoles Fail

Drugstore gels and foams are designed to compress. They cushion the impact but fail to offer a deep heel seat, causing the fat pad to spread and thin out, leaving the bone unprotected.

Result: Pressure remains focused on the heel bone.
The Bilt Solution

Fat Pad Consolidation

Bilt Labs custom orthotics feature a deep heel cup that cradles the calcaneus. This design gathers your natural fat pad back under the bone, using your body's own tissue for maximum shock absorption.

Cup Heel
Gather Fat Pad
Absorb Shock

Why Choose Bilt Labs?

Traditional

Podiatrist

  • Cost $400 - $800+
  • Lifespan 1-2 Years
  • Visit Req. Yes
  • Support Corrective
  • Guarantee Rarely
BEST VALUE
The Smart Choice

Bilt Labs

  • Cost $225
  • Lifespan 2-3 Years
  • Visit Req. No (At Home)
  • Support Medical Grade
  • Guarantee 6 Months
Drugstore

OTC Insoles

  • Cost $20 - $60
  • Lifespan 3-6 Months
  • Visit Req. No
  • Support Minimal
  • Guarantee None
The Process

Clinical Relief from Home

Professional-grade orthotics without the doctor's visit. Here is how we do it:

Order Kit
1
Order Your Kit

Start with a free analysis and order your custom impression kit.

Mold Feet
2
Mold Your Feet

Use our custom kit to take a detailed mold of your feet at home and send it back to the lab.

We Build
3
We Build & Ship

Your custom insoles are approved by a DPM, precision-milled in the USA, and delivered to your home.

Medical Expertise

Elevate your foot health with Bilt Labs today.

Experience professional-grade biomechanical correction designed to meet your immediate pain relief and long-term structural health needs – accessible directly from home.

  • Board Certified Oversight

    Every pair is reviewed by experts, ensuring clinical accuracy.

  • 30+ Years Experience

    Dr. William Naughton, DPM brings decades of orthotics expertise.

  • Medical-Grade Materials

    We use the same high-performance polymers as top podiatry clinics.

Medical Expert
Verified Credential

License: DPM00321
NPI: 1245247089

Chief Medical Officer

Dr. William Naughton
Board Certified Podiatrist

Precision Engineered & Hand Finished—All In the USA

Aerospace-Grade Materials

We use high-performance polymers and EVA foams designed for maximum durability, shock absorption, and comfort.

Laser-Precision Milling

Your orthotics are carved from a solid block of material using CNC robotics, ensuring 100% accuracy to your foot mold.

Hand-Crafted Quality

Every pair is hand-finished and inspected by our technicians in our US-based lab to ensure clinical efficacy.

Designed For Your Specific Needs

Ready for Pain-Free Living?

Order your custom impression kit today and take the first step towards lasting relief.

Take Your Quiz

Frequently Asked Questions

Heel Pain Relief

Do custom orthotics and shoe inserts help with heel spurs?
Yes. Heel spurs form due to chronic inflammation and the plantar fascia pulling on the heel bone. Custom orthotics and shoe inserts reduce this strain and offload pressure from the spur site using a deep heel cup, allowing the inflammation to subside and the pain to go away.
Will custom shoe inserts help with heel fat pad atrophy?
Absolutely. As we age, the fat pad under the heel can thin out, causing severe heel pain. Bilt Labs custom orthotics cup the heel specifically to gather and consolidate your natural remaining fat pad directly under the bone, restoring your natural shock absorption.
Why does my heel hurt in the morning, and can custom shoe inserts help?
Morning heel pain is often caused by the plantar fascia tightening overnight and pulling on the heel bone when you take your first steps. By wearing custom orthotic inserts during the day, you support the arch and prevent the micro-tearing and inflammation that causes this stiffness, leading to pain-free mornings.
What is the difference between a heel spur and plantar fasciitis?
Plantar fasciitis is the inflammation of the thick band of tissue (the plantar fascia) that runs across the bottom of your foot. A heel spur is a bony growth that forms on the heel bone as a result of the long-term tension and inflammation from plantar fasciitis. Both conditions are treated effectively by using custom shoe inserts to support the arch and stabilize the heel.
What are the best shoes to wear with custom orthotics for heel pain?
The best shoes for heel pain feature a firm heel counter for stability, a cushioned midsole for shock absorption, and a moderate heel-to-toe drop to relieve tension on the Achilles and heel bone. When paired with the deep heel cup of a Bilt Labs custom orthotic, you create the optimal environment for your heel to heal.

Product & Service

Are Bilt Labs shoe inserts and insoles truly medical-grade?
Yes. These are custom-fabricated from a physical mold of your foot using the same medical-grade polymers and EVA foams supplied to podiatry clinics. Each pair is reviewed for clinical accuracy to function as a true custom orthotic rather than a generic foam insole.
Do you take insurance or FSA/HSA for custom insoles?
We are approved to accept FSA/HSA cards directly at checkout for all custom orthotics and inserts. We do not bill insurance directly but provide a detailed invoice for reimbursement.
What is the warranty on custom shoe inserts?
Bilt Labs provides a lifetime warranty on the orthotic shell against breaking. We also offer a 6-month money-back guarantee with free adjustments.
How long does it take to receive my custom orthotics?
Once you place your order, we ship out your foot mold impression kit within 1-2 business days. After we receive your molds back at our lab, we design, build, and ship your custom insoles within 21 business days.
How long will my custom orthotics last?
Bilt Labs custom shoe inserts typically last a minimum of 2-3 years. The rigid shell itself often lasts longer (and has a lifetime warranty against breaking), but the soft top covers may show wear and can be refurbished.
What is your return/refund policy?
We offer a full 6-month trial period. If you are not fully happy with your custom insoles by that time, you can return them for a full refund. We also offer 2 free adjustments during this period to ensure the fit is perfect.
Where are my orthotics made?
Your new custom shoe inserts are made in the United States. We are located in the Houston, Texas area. All fabrications, designs, and finishing are performed by experts right here in our Houston lab.

See what our customers have to say.

  • 5 stars: 1283 (96%)
  • 4 stars: 53 (4%)
  • 3 stars: 3 (0%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
Some of the reviews shown are from related products the merchant grouped with this one.
R
Ryan (Kansas City, US)
Better Than $500 “Medical” Orthotics

I’m a mailman with extremely flat feet. After going through 3 pairs of custom orthotics from doctor’s offices - to the tune of $500 EACH - none of which ever truly felt comfortable, I needed to find a better solution.

My wife had tried Bilt Labs and was over the dang moon about her orthotics. I tried their 2-pair deal and got the exact same custom food casting mold I’d used in the doctor’s office. That’s when I realized, the doctor’s, tho good at their jobs, were just middlemen when it came to the orthotics.

I cut out the middlemen and got a quicker turnaround time and orthotics that actually feel good on my feet! The attached photo is just a little longer than 6 months into wearing them and taken after 10 hours of trudging through snow & ice delivering mail and heavy packages. They still look in great shape (the front big toe area of the right insole is starting to peel just a tiny bit but I’m honestly surprised this hasn’t happened sooner, with how much abuse these things go through).

K
Kim M.Q. (Sacramento, US)
Never want to be barefoot 🦶 again

Working in nursing 34 years, my feet
were so sore. I was told I needed Orthotics by my foot Dr later on. I found
this sight and was thrilled to see the nicest people

S
Soekanda J. (Philadelphia, US)
Outstanding insole

After almost 3 years searching and purchasing from various company/seller (including doctor’s recommendation), this seller is top AAA!! Taking my questions seriously and super smooth to deal with. I bought 3 pairs and feeling relieved from the product. Very recommend it!

c
cynthia k. (Waltham, US)

The inserts makes such a difference! Going to order a second pair

R
Rafael M. (Houston, US)
Instant relief

My wife gifted me the foot mold impression when my feet started hurting. I do have high arches, therefore I had to purchase work shoes/boots that accommodate my custom orthotics. It has been a great relief and pleasure to my high arches during my 10-14 hour work shifts!
Definitely recommend 👌🏼

A
Anonymous
Very pleased with these custom orthotics

Very pleased with these custom orthotics. Could use more cushioning in toe box

R
Rosie (Rochester, US)
I am so happy with my Bilt labs orthotics (I

I am so happy with my Bilt labs orthotics (I ordered 2). They have eliminated my plantar fasciitis pain and allowed me to have pain- free activities.

A
Anonymous (Weatherford, US)
Customer Service

Laura was very helpful keeping me updated at each stage of process. Great customer service.

A
Anonymous (Weatherford, US)
Customer Service

Laura has been very healthy keeping me informed of the process and what is needed.

D
Deborahscheidt (Aberdeen, US)
FEET FEEL SO GOOD

Finally I have relief. After many "foot doctor" my feet are happy with my custom bilt insoles.

G
Grant (Vila Velha, BR)
Great molds=Great results

I had a local orthotist help take my molds for my insoles. I can’t recommend having someone who knows what subtalar neutral looks like take your molds. That basically means you took the mold of your foot when it was neither pronated (rolled inward) nor supinated (rolled outward). It was crazy seeing the difference between my new and old insoles. The difference in support and overall quality was great for the price. My old ones cost me about $500 for one pair.

A
Anonymous (Madison, US)
Worth every penny! Ordering 2 more

Worth every penny! Ordering 2 more sets!

A
Anonymous (Clifton Park, US)
better than foot DR

better than foot DR.

A
Anonymous (Clifton Park, US)
Much better than the ones I got from ny foot DR

Much better than the ones I got from ny podries

N
Natalie K. (Greensboro, US)
Best orthotic I've tried

I ordered these online after purchasing a locally made orthotic that fell apart after 4 months and was very hard to fit in my sneakers. These orthotics are so much more streamlined. Although I generally wear very cushion solid sneakers, they were causing too m7ch dorsiflexion in my toes. These custom inserts help greatly with fatigue, heel spurs, plantar fasciitis and metatarsal issues. So glad I bit the bullet and ordered these.

A
Allan (Elkhorn, US)
I have had arch problems since I was in my 20’s

I have had arch problems since I was in my 20’s now I’m in my 60’s. I have had $700 insoles from a foot doctor and several pairs that I got from my chichiropractor these are the best most comfortable I have ever had made for me. They are so comfortable and no foot pain after a long day walking and being on my feet. They are very affordable and shipped right to my house. I love them and ordered 2 more pair for my other shoes.

C
Char (Lansing, US)
Great insoles!

Love these insoles! They are very comfortable and give me the extra support I need for my arthritic knees.

N
Nate (Dublin, IE)
Completely got rid of my planter fasciitis and

Completely got rid of my planter fasciitis and bone spur. Highly recommend!

J
Jdburns
I really appreciate the precision and the

I really appreciate the precision and the excellent customer service of Bilt labs orthotics. I was very hopeful it would solve my foot pain. However, mine turns out to be more structural and bone spurs and so they did not help. I do feel like if I didn't have the bone spurs, they would be excellent. Laura was the customer service representative that made it easy to get a refund.

A
Anonymous (Las Vegas, US)
I bought custom insoles from a local store that

I bought custom insoles from a local store that uses laser measurements. And they are no comparison to Bilt labs insoles!

B
Blair S. (Kennebunk, US)
Simply the Best Inserts by Far!!!

After trying numerous over the counter varieties and then going to a podiatrist for custom made (cost >$450 and had to go back twice; they still didn’t work), I tried Bilt Labs. The staff is exceptional and caring!!!

When they arrived and first used them my feet felt fantastic instantly. I went from having severe pain just walking short distances to immediately being able to run around in them!! Prior to receiving these I had given up being able to play tennis for nearly 18 months because I could only play a few games before I had to quit playing.

These inserts were live changing for me. I could now play competitively for an hour. However, after an hour of playing I started to notice some minor discomfort in my right foot. At first I ignored it. Then I decided to call BILT LABS.

The associate I spoke with asked me several questions about where the pain was on my foot and told me they would make a minor adjustment to my insole. They sent me a new right insole. It worked perfectly and I was able to play for hours without any discomfort. When I called Bilt back and told them, they sent me replacements for the right insert for the other pairs I had purchased.

Sine then I have purchased other pairs so I don’t have to keep moving them from shoe to shoe.

Thus far I have been using them for about two years. They are still working great.

I am very happy with Bilt Labs and Highly Recommend their product!!

A
Anonymous (Saint Paul, US)
Best in service and quality for orthotic

Best in service and quality for orthotic inserts

A
Anonymous (Saint Paul, US)
My orthotics are functional, durable, and as

My orthotics are functional, durable, and close to perfect for me! The staff assisting me was knowledgeable, thoughtful, and simply the best.

L
Lala (Roanoke, US)
HONEST Company!

I am SO impressed with Bilt labs. I have a rare decease called Charcot foot where, Bones break down in the feet and can come through your feet. Also, I’ve suffered with neuropathy for 28 Years. My condition is so bad the Bil labs contacted me to tell me the orthotics would not be a good match for me. They could have cared lesss and sent them to me. But, they were honest and called me personally and explained why they would be more damage then good and I needed to stick with my RX orthotics here in my city. Honesty is something that many people lack. I’m so impressed. They gave me a complete refund. They didn’t charge me for the mold kit. If you’re thinking about using them think no more!

B
Bart C. (Salt Lake City, US)
5 star experience

Laura, was so very courteous and completely helpful. As with everyone I speak with at Bilt Labs I am now getting my 4th pair. I love the products and your customer service.

R
Ralph H. (Warren, US)
Nice custom inserts

I have been using them for about a month and decided to order another set. They work better than generic insoles. My feet already are doing better....

J
Jeff E. (Altoona, US)
Customer Service/Product

I run a company and the woman in customer service was outstanding! She was knowledgeable, helpful and beyond what I had expected. The insoles are the best I’ve ever had. I played basketball overseas and I can tell you I tried dozens of high-quality orthotics. These by far help my feet pain more than any other brand that I have tried in the past. Are they expensive yes, are they worth it yes. My experience with this company is a perfect 10.