Before You Spend $1,200
at The Good Feet Store...
"As a Chief Medical Officer, I see patients every day with $1,200 in credit card debt for arch supports that weren't even custom molded to their feet."
Dr. William Naughton, DPM
Board Certified Podiatric Surgeon
View Medical CredentialsDr. William Naughton
Chief Medical Officer
It's Not Custom.
The Good Feet Store sells "pre-fabricated" shells. They match your foot size to a pre-made box on a shelf. That is not medical custom molding.
The "3-Step System" Cost Trap.
You are sold a "Maintainer," "Relaxer," and "Strengthener." Medically, a single high-quality custom orthotic does the job of all three.
Bilt Labs vs. The Good Feet Store
Don't confuse "Expensive" with "Medical Grade". See the breakdown.
 The Medical Choice | The Good Feet Store(Retail) | |
|---|---|---|
| Price Point | $285 or less Shop Now | $800 - $1,500+ |
| Fabrication Method | True Custom Molded from your impression | Pre-Fabricated Selected from stock inventory |
| FSA / HSA Eligible | YES - Fully Eligible | Often No (Retail Product) |
| Refund Policy | Money Back Guarantee180 Days | Store Credit Only (Read their fine print) |
| Medical Oversight | Chief Medical OfficerDoctor of Podiatric Medicine | Commissioned Sales Rep |
"Retail stores often use high-pressure tactics to sell you a 'System' of 3 supports. In clinical podiatry, we rarely prescribe three different devices for one patient. One correct custom device is what you need."
Mass Production vs. Custom Medical Grade
Why do they cost $1,200? You are paying for the store rent and sales commissions. Not the product.
Pre-Fabricated Plastic
Injection molded plastic produced in bulk. The salesperson simply matches your foot size to a pre-made shell from a drawer.
Custom Laser Milling
We scan your impression kit and CNC mill your orthotics from medical-grade polypropylene to your exact arch contours.
Clinical Relief from Home
Professional-grade orthotics without the doctor's visit. Here is how we do it:
Start with a free analysis and order your custom impression kit.
Use our custom kit to take a detailed mold of your feet at home and send it back to the lab.
Your custom insoles are approved by a DPM, precision-milled in the USA, and delivered to your home.
Recognized & Accredited By
Real Complaints
"I bought 3 sets..."
"I bought 3 sets of inserts called “ maintainers “, “strengtheners” and “relaxers “ for over 1500$ in Huntersville good feet store in NC. ... Calls to the store asking for a refund was futile as expected..."
1/11/2026
"Unhappy Customer"
"... they did a good job of selling the product. However, after I purchase $2200 of items and came home to use them after 3 days of wearing the arches based on their schedule. I am a 70 year old female and now I am in so much pain I can hardly walk..."
1/08/2026
Verified Bilt Reviews
"Better than the $800 ones"
"I went to the Good Feet Store and walked out when they said $1,200. Found Bilt Labs, did the mold kit at home. These feel exactly the same, honestly better quality, for a fraction of the price. My plantar fasciitis is gone."
- Sarah J., Texas
"Honest Company"
"I love that Dr. Naughton is actually involved. Customer service helped me use my FSA card. No sales pressure, just a great medical product."
- Michael R., Florida
Medical Expertise
Elevate your foot health with Bilt Labs today.
Experience professional-grade biomechanical correction designed to meet your immediate pain relief and long-term structural health needs – accessible directly from home.
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Board Certified Oversight
Every pair is reviewed by experts, ensuring clinical accuracy.
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30+ Years Experience
Dr. William Naughton, DPM brings decades of orthotics expertise.
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Medical-Grade Materials
We use the same high-performance polymers as top podiatry clinics.
Verified Credential
License: DPM00321
NPI: 1245247089
Chief Medical Officer
Dr. William Naughton
Board Certified Podiatrist
Common Patient Questions
Why are Good Feet Store supports so expensive?
Can I use my FSA or HSA card?
What if they don't work for me?
Daily mold capacity is 88% Full. Order your kit today to secure your production slot.
Stop Overpaying for Pre-Made.
Get medical-grade, custom-molded orthotics from a doctor-led lab. Save $1,000 today.
Secure Checkout | FSA/HSA Eligible | Free Shipping